Our Team

Morag Holloway, Director

Graduated in pharmacy in 1984 (Nottingham, UK) then worked in hospital pharmacy at major teaching hospitals.
Entered the pharmaceutical industry in 1987 in new product development with Boehringer Ingelheim, UK.
Gained further experience with Boehringer in the Market Research Department, before moving to Product Management in 1989.
Completed a graduate diploma in marketing in 1990.
Worked on the agency side of qualitative marketing research since 1992, when she joined Kaleidoscope Research, subsequently moving to Outlook Research & Planning in 1995.
Co-founded Looking Glass Research in March 2005.
Qualitative research experience encompassing fmcg, OTC & ethical healthcare.